To give the owner an emotional attachment to the product, I have worked with storytelling. I have decided for my collection to be inspired by the movie "Space Jam" from 1996. The design process itself is built around storytelling. With inspiration from the Old World explorers, I have created a design manual that I can use to tell the story about the creation of the collection from a World explorer's perspective. I divided their journey into seven stages which I have transferred into my design process. The theme of the collection is handled as if it was a new continent that is to be explored. Through the stages of the design manual, I study the inspiration subject, make decisions about designs, choose colors and materials, I outline, create prints and select styles. The story about the product's creation is going to help the owner read the message in the final collection.