This is my project for the sixth semester assignment.
The assignment demanded a design for a specific brand based on a dichotomy – both brand and dichotomy of my own choice.
Idea and Concept
My idea was to develop a S/S 15 collection for Astrid Andersen, inspired by “Young Mind - Old Body”. In other words an interpretation of the dichotomy “Young – Old”.
I wanted my concept to be a fusion of the contradictions of “Young Mind - Old Body” on several levels such as: form, colour, and materials, while keeping in mind the universe and target audience of Astrid Andersen.
My process started by asking my focus group to define “Young Mind - Old Body”. I got the following statements:
Young Mind: The ability to be open for change and sudden impulses. To be “on the beat” and the ability to play, just for sake of playing.
For inspiration I chose “The old Greek” vs. “Nintendo Nes” from my trends forecast.
Losing control inspired the form of my design; I used silhouettes of falling cloth.